THE JOURNEY WE TAKE, THE MASKS WE WEAR
The collection narrates the immigration story of Asians to America and the struggles of adapting to a new culture by masking their identities to assimilate. By blending cultural motifs with American silohuettes, the collection shows the two constrasting cultures through the lens of the immigrant.
VIDEO CAMPAIGN
CONCEPT, RESEARCH, ITERATIONS, ACCESSORIES
VIDEO CAMPAIGN
CONCEPT, RESEARCH, ITERATIONS, ACCESSORIES